Brand Identity

I worked on shaping AltFi’s visual identity across different platforms. This included designing logos, marketing materials, and digital assets to keep everything consistent and recognisable.

Branding & design

Web Design

I worked on improving AltFi’s digital presence by designing pages that are clear, engaging, and easy to navigate. My focus was on creating a seamless user experience while keeping the brand’s identity consistent across platforms.

Homepage Redesign
I led the redesign of AltFi’s homepage, making it more user-friendly and visually appealing. This involved refining the layout, improving navigation, and designing elements that help visitors find key information quickly. The goal was to enhance brand visibility while keeping the experience intuitive and accessible.

Event Pages
I designed event pages that highlight key details in a clean and engaging way. The layouts were built to drive interest and encourage sign-ups, using clear visuals and structured content. Interactive elements helped improve navigation, making it easy for users to explore event information.

Fintech Index
I designed the Fintech Index page to present financial data in a way that’s easy to understand. By using a structured layout and interactive charts, I made complex information more accessible to users. The goal was to create a smooth experience that allows visitors to navigate and interpret the data effortlessly.

Social Media Refresh

I refreshed AltFi’s social media presence by adapting content to fit current trends. I designed short-form content that was visually engaging while still delivering key information quickly. To keep everything consistent, I created branded templates, allowing for a recognisable and unified look across platforms. I also developed carousel posts and graphics that broke down financial insights into digestible, engaging content that resonated with AltFi’s audience.

Publication

I worked on the Financial Innovator’s pilot issue, shaping its visual identity to create a publication that felt fresh and engaging. This involved designing the layout, selecting typography, and crafting a structured format that made financial insights more accessible. Every detail was considered to ensure the content was visually strong while remaining clear and easy to read.

I also led the redesign of AltFi’s quarterly in-house report, updating its structure and design to improve readability and engagement. The refreshed look helped attract more readers and increased sponsorship interest by making the report more polished and visually compelling.

Event Design

I was responsible for designing all visual elements for AltFi’s live events, ensuring consistency across branding materials, stage backdrops, and event signage. The goal was to create an experience that felt cohesive and professional, both in-person and across digital platforms.

From promotional assets to on-site visuals, I worked on designs that enhanced the event experience, making sure every touchpoint aligned with AltFi’s brand identity. By focusing on clarity and impact, I helped strengthen how the brand was presented at industry events.

Design Strategy

Brand Consistency

I developed brand guidelines covering logos, colours, and typography to keep designs consistent across all platforms. This helped streamline workflows, improve collaboration, and ensure every asset reinforced the brand’s identity.

User-Centric Design

I conducted research, surveys, and usability testing to understand user needs and refine designs. By using real feedback, I improved user experience, making products more intuitive and increasing engagement.

Time-Efficient Design

I used design tools like Adobe CC to speed up workflows and boost productivity. To stay organised, I implemented project management tools like Monday.com, helping manage tasks, deadlines, and teamwork more effectively.