Q Accountants UAE

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Roastista

This project aims to develop a user-friendly mobile application.

Brighton University SU

I designed campaigns, managed content, and supported branding.

AltFi

I maintained brand consistency, design standards, and accessibility.

ETF Stream

I led visual design and mentored a team across digital and print.

The journey is more important than the destination.

Creative Process

Skills and Expertise

Design

• Branding and Logo Design

• Social Media Posts

• Gifs and Short Videos

• Editorials and Presentations

• Illustrations

• UI design

• User journey

• Wireframes

• Prototyping

Tools

• Adobe Photoshop

• Adobe Illustrator

• Adobe InDesign

• Adobe AfterEffects

• Adobe Premiere Pro

• Figma

• Trello

1. Discover

I start by understanding the problem—researching, analysing, and talking to the right people. This helps me figure out what matters most and what needs fixing.

2. Simplify

Once I have a clear picture, I break it down into key parts. This keeps the solution focused, simple, and effective.

3. Design

With everything in place, I use what I’ve learned to create a design that solves the problem. It’s about finding the right approach that works and gets results.

4. Delivery

I make sure the design moves smoothly from concept to reality. If something doesn’t work as expected, I adjust to keep everything on track.

I worked with Afi on several projects, and he was always keen to share knowledge and learn from others around him. Afi always brought great energy to whatever we were working on! Afi is an amazing graphic designer, with lots of ideas and always strived to go one step further.

Tomasz Abbott-Wieczorek

I worked with Afzal for over 3 years at ETF Stream and AltFi. During that time, he played a crucial role in shaping the brand identity and overall success of the business. Working with Afzal was an absolute pleasure and he approached every project, problem and interaction with professionalism and industry knowledge.

Sophy Moyes